02 BRAND LAUNCH & IDENTITY
Mind Faux
The First Compliance
The Challenge / Translate complex, psychological themes of propaganda and media literacy into a cohesive, immersive brand identity for an upcoming first-person narrative puzzle game.
The Result / Spearheaded the comprehensive brand narrative and visual identity for the game's 2026 launch. Conceptualized a vibrant, Art Deco-inspired aesthetic for both in-game assets and symbolic elements that challenge player perception. Extended the game’s immersive storytelling across web platforms and social media campaigns to drive community engagement prior to release.
Key collaborators:
@Sugar Gamers Labs | @Pixels2Pixels
Brand Identity
The visual identity for MIND FAUX channels the oppressive, dystopian aesthetic of 1984, but strips away the expected grit for a sleek, modern twist. By blending cold, surveillance-state motifs with vibrant colors and sharp Art Deco styling, the brand identity creates a striking paradox—making compliance look entirely premium, deceptive, and clean.
Video Game Trailer
ATH Creative produced this high-tension video trailer, utilizing motion graphics to capture the game’s psychological atmosphere and "consented confusion.
Music Cover Art
Music Visualizers
To deepen player immersion, custom album art and motion-driven visualizers were created for the game's soundtrack. This extended the MIND FAUX branding beyond static design, creating a multi-sensory experience that connects players directly to the game's psychological atmosphere before they even press start.
Play audio 🔊